Design

The overall design of your web site is very important. It must be visually appealing, easy to navigate, and free of "noise". It must not only meet your needs, but those of your clients as well.

Your web site is your calling card. It should portray your image, philosophy, and style. A poorly designed site will reflect negatively on you and your business.

At ILT, we can design single pages, large multi-page sites, or anything in between. We offer many options which can be incorporated into any site, including:

  • logos,
  • text,
  • graphics,
  • images,
  • charts,
  • tables,
  • forms,
  • special effects,
  • and much much more.

We can use your logo, design a new one, or modify an existing one. We can design custom graphics, menu bars, banners, and backgrounds that make your site unique. We can also take your traditional design themes, of letterhead, business cards, brochures, or pamphlets, and keep the same theme in your web site.

We also incorporate marketing strategies including meta tags, descriptive text, and hyperlinks. These strategies will help increase the traffic to your site.

The actual design process consists of two primary phases: analysis and design.


Analysis

In order to design an effective website it is necessary to identify the needs of the client and the expected goals of the site. For larger sites, this involves conducting an in-depth needs assessment consisting of the following elements:

  • development of goals and objectives for the site
  • content review and development
  • analysis of the target audience
  • analysis of current trends
  • market intelligence of similar web-sites
  • review of of features useful for the site
  • analysis of current technology and equipment available for hosting the site
  • review possible domain names for the site
  • identification of budgetary or resource constraints
The analysis phase is one of the most important, and often overlooked, steps of the design and development process. At ILT, we begin the process by learning about you:
  • what is your business?
  • who is your competition?
  • what are you doing that your competition is not?
  • what is your mission statement?
  • what are your goals and objectives?
  • what are your expectations?

A needs assessment is often the most overlooked aspect of the development process. Too often, a project is started in the middle with "this is what we want to do." Prior to investing time and money in a project, however, it is essential to look at the needs of your organization to ensure "what you want to do" will meet those needs.

 


Design

After the analysis is complete, we focus our attention on the design phase of the project. During this phase, we look at all the elements of the web site to determine the best site architecture and features to utilize.

We will identify specific content to be included in the site. If necessary, we will identify a host and obtain a domain name for the site.

Once the key features are identified and site content refined, the process turns to creation of a master template for the project. This usually takes form as a storyboard.

A storyboard involves a step by step outline, in visual form, identifying all the components of the project. It is similar to completing a puzzle. The components are moved around until they all fit into the project in the most logical and beneficial manner. This includes items such as links to pages within the site and links to outside sites.

We will determine the layout for the project including items such as font types, graphics, colors, backgrounds, navigation tools, and other visual aspects. We create design specifications from scripts and storyboards to the way information will flow. Our design decisions then become blueprints of the final product.

In short, the design phase focuses on details of the total web site and navigation attributes within the site. Our goal is to make the layout as user-friendly, comprehensive, informative, and visually pleasing as possible. We know that in order to keep people coming back requires a well-designed site.

 


Pricing

The cost for designing and developing a web site depends on many factors, most importantly of which is the size and desired uniqueness of the site. As a general rule of thumb, development of a site costs approximately $100 to $150 per page. The cost can increase substantially with the addition of animation, sound, vieo, and other special effects.

For more information regarding our cost for services, view our pricing guide or to receive a no-committment quotation for the development of your web site please contact us by one of the following methods:

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